Publishing House information
Youth & Children
Since the establishment in 1982, Publishing House of Electronics Industry (PHEI) has grown from a traditional publisher to a comprehensive content provider. We impart inspiring and informative content to our customers through books, magazines and online products. We focus on the areas of Science, Technology, Education, Humanity, Social Science, Children’s books, etc. Playing a leading role in the publishing industry in China, we publish first class authors and local scholars, and also partner with world leading book publishers. Internationalization has always been our strategy and mission from the very beginning of the foundation. The list of our partners is growing every year, with world famous publishers such as Pearson Education, John Wiley & Sons, McGraw-Hill Education, Elsevier, Cengage Learning, Springer Nature included. PHEI has presented to Chinese readers thousands of advanced titles from abroad covering Computer Science, Electronic Engineering, Communication Engineering, as well as Business and Management. Meanwhile, we have a passion in distributing our products to other countries and areas, enforcing cultural communication between China and the world. Integrating abundant resources of authors and readers, PHEI acted as a pioneer in becoming a modern publisher. To keep pace with technological development, PHEI started to cooperate with IT giants such as Alibaba, Tencent, IBM, Microsoft, etc. Learning from these companies has brought us a broader view on publishing, and has inspired us on our internal management. We take pride in our transition in building up digital platforms, in conducting training programs and developing software of our own. With our great authors and the strong brand effect, PHEI has been awarded many national awards such as “National Excellent Publisher”, “Excellent Copyright Trade Publisher”, and “Excellent Distribution Publisher”, etc. But our mission has never changed: to innovate, to make a change to our customers, to help Chinese authors heard, and to share ideas with the world.
Address : 丰台区万寿路南口金家村 288 号
Contact : 王东霞
Website : http://www.phei.com.cn
Email : Elva_wang@phei.com.cn
Full Interpretation of New Retailing
Business & Management
In 2017, Amazon purchased the famous brick-and-mortor brand Whole Food for 13.7 billion US dollars. While many commented this move as “disruptive”, some considered it “ stolen a page from Alibaba’s playbook”. Alibaba, another e-commerce that is growing at a dizzying pace in China, not only brought the shifting of e-commerce in China, but many revolutions in the retail world. New retail, the concept that mentioned by Jack Ma in 2016, is one of the most important revolutions.”In the future 10 to 20 years, there’ll be no e-commerce, but new retail.” That’s Jack Ma’s prediction. Cases included: Nanjing Road in Shanghai, why it became the best lab for new retail? How Wal-mart beats e-commerce with new retail? How the Chinese apparel company achieved 418,000,000RNB in just one day? Zhang Yong, Alibaba’s CEO on how to make full use of big data. So, what is new retail？ How it’s bringing disruptive changes in China’s new retail world and why even Amazon wanted to copy it? The New Retail Full.
Evlution of AI: Decoding the Business Settings&Cases
Business & Management
The core purpose of this book is to take stock of the business scenario where artificial intelligence can apply. It involves totally 8 industries or fields and in each particular area, we focus on both the pain points across industries and how AI merge to solve the problem. We also prepare plenty of business cases for readers to understand the content easier.
Easy Coding is originated from Alibaba Java Coding Guidelines which has influenced about 2.5 million engineers from all over the world. The author comprehensively summaried the origins and applications of Java Coding Guidelines with his deep thinking and actual experience. This book concentrates on the practical usages, explains the object oriented theory in detail from a new view point. This book also combines Alibaba's best practice and bug analysis reports, explores how to become a great programmer step by step. For example, this book introduces how to use the varies types of collection frameworks as an expert, how to handle high concurrency and multithreading issues, how to write elegent code with great readability and maintainability.
Financial Centennial: From Yuan Datou to Internet Finance
"Financial Hundred Years: From Yuan Datou to Internet Finance" is a revision of the book "New China Finance 60 Years". This book takes the development of China's financial industry as the main line, connects relevant knowledge and events from ancient and modern China and foreign countries, and systematically sorts out, profoundly and comprehensively explains China's finance from a macroscopic and international perspective. It records the Chinese financial industry from scratch, from chaos to order, from the chaos before the liberation of the monetary system to the unified financial system, to the formation of the bill market, the stock market, the futures market, the foreign exchange market, the insurance market, and the gold market. The multi-system financial market, and now the emergence of the new information-based financial system represented by mobile finance and Internet finance, and the important trend of the future of financial inclusiveness and wisdom development, the history of the book is precious, the analysis is unique and in place. The young Economist’s insights into China’s finances are pinned on the future of financial development. After the publication of "New China Finance 60 Years", it was serialized in "Central Bank Watch" and has many readers. It is also a textbook and reading material for many university financial history courses. Similarly, he is also a reader of financial readers who learn and understand China's financial system changes and policies, learn from Chinese and foreign financial development experiences, and enlighten wealth management wisdom. It is a veritable classic to understand China's financial development.
Cross-border E-commerce: from Freshmen to Expert
Business & Management
Cross-border e-commerce has been strongly supported by Chinese government, which is physical investment of highly potential and a vital channel for Chinese enterprises going abroad in a few coming years. The book is written under a circumstance where Amazon is a comparatively mature and representative foreign e-commerce website, which is a suitable platform for beginners of cross-border e-commerce. Cross-border E-commerce: from Freshmen to Expert introduces processes in registering, selecting, operating, releasing, advertising in web, FBA consigning, international transferring, third party reception, oversea tax and after-sales service, and analyses every site of Amazon in detail, helping sellers, combining the using of Douyin (a Chinese short-form vedio App), employ blue ocean strategy in advance. The book contains abundant pics and examples and we convince it will surely be the most economical method for beginners in cross-border e-commerce.