Publishing House information
Youth & Children
Since the establishment in 1982, Publishing House of Electronics Industry (PHEI) has grown from a traditional publisher to a comprehensive content provider. We impart inspiring and informative content to our customers through books, magazines and online products. We focus on the areas of Science, Technology, Education, Humanity, Social Science, Children’s books, etc. Playing a leading role in the publishing industry in China, we publish first class authors and local scholars, and also partner with world leading book publishers. Internationalization has always been our strategy and mission from the very beginning of the foundation. The list of our partners is growing every year, with world famous publishers such as Pearson Education, John Wiley & Sons, McGraw-Hill Education, Elsevier, Cengage Learning, Springer Nature included. PHEI has presented to Chinese readers thousands of advanced titles from abroad covering Computer Science, Electronic Engineering, Communication Engineering, as well as Business and Management. Meanwhile, we have a passion in distributing our products to other countries and areas, enforcing cultural communication between China and the world. Integrating abundant resources of authors and readers, PHEI acted as a pioneer in becoming a modern publisher. To keep pace with technological development, PHEI started to cooperate with IT giants such as Alibaba, Tencent, IBM, Microsoft, etc. Learning from these companies has brought us a broader view on publishing, and has inspired us on our internal management. We take pride in our transition in building up digital platforms, in conducting training programs and developing software of our own. With our great authors and the strong brand effect, PHEI has been awarded many national awards such as “National Excellent Publisher”, “Excellent Copyright Trade Publisher”, and “Excellent Distribution Publisher”, etc. But our mission has never changed: to innovate, to make a change to our customers, to help Chinese authors heard, and to share ideas with the world.
Address : 丰台区万寿路南口金家村 288 号
Contact : 王东霞
Website : http://www.phei.com.cn
Email : Elva_wang@phei.com.cn
Financial Centennial: From Yuan Datou to Internet Finance
"Financial Hundred Years: From Yuan Datou to Internet Finance" is a revision of the book "New China Finance 60 Years". This book takes the development of China's financial industry as the main line, connects relevant knowledge and events from ancient and modern China and foreign countries, and systematically sorts out, profoundly and comprehensively explains China's finance from a macroscopic and international perspective. It records the Chinese financial industry from scratch, from chaos to order, from the chaos before the liberation of the monetary system to the unified financial system, to the formation of the bill market, the stock market, the futures market, the foreign exchange market, the insurance market, and the gold market. The multi-system financial market, and now the emergence of the new information-based financial system represented by mobile finance and Internet finance, and the important trend of the future of financial inclusiveness and wisdom development, the history of the book is precious, the analysis is unique and in place. The young Economist’s insights into China’s finances are pinned on the future of financial development. After the publication of "New China Finance 60 Years", it was serialized in "Central Bank Watch" and has many readers. It is also a textbook and reading material for many university financial history courses. Similarly, he is also a reader of financial readers who learn and understand China's financial system changes and policies, learn from Chinese and foreign financial development experiences, and enlighten wealth management wisdom. It is a veritable classic to understand China's financial development.
Cross-border E-commerce: from Freshmen to Expert
Business & Management
Cross-border e-commerce has been strongly supported by Chinese government, which is physical investment of highly potential and a vital channel for Chinese enterprises going abroad in a few coming years. The book is written under a circumstance where Amazon is a comparatively mature and representative foreign e-commerce website, which is a suitable platform for beginners of cross-border e-commerce. Cross-border E-commerce: from Freshmen to Expert introduces processes in registering, selecting, operating, releasing, advertising in web, FBA consigning, international transferring, third party reception, oversea tax and after-sales service, and analyses every site of Amazon in detail, helping sellers, combining the using of Douyin (a Chinese short-form vedio App), employ blue ocean strategy in advance. The book contains abundant pics and examples and we convince it will surely be the most economical method for beginners in cross-border e-commerce.
Taobao Operation Accelerated Guide: E-Commerce Military Regulations 81 Lecture
Business & Management
This book is about E-Commerce operation, which is written by Jia Zhen and Gui Jiaoqi together. Taking operation of Taobao for example, it explains the 81 suggestions and skill of E-Commerce operation. For instance, how to innovate, how to win, how to resolve the difficult position of talents, how to set up self-brand, etc. What’s more, this book combines the “strategic plan” and “operational technology” of e-commerce perfectly. It pays more attention to provoke readers’ thought and helps readers to establish an independent mode of thinking, rather than simply repeat.
Real-experience Multidimensional Trainings of International Online Business B2B
Business & Management
This book is based on the cross-border trade workflow of Alibaba International Trading Market (International Station) and is based on the actual work content of Alibaba's international trading market. The book comprehensively discusses the basic overview of the new B2B cross-border e-commerce, the basic rules of Alibaba International Station, the business process of Alibaba International Station, the method of acquiring business opportunities, the operational skills of Alibaba International Station, and the promotion of product promotion. The new media marketing technology of the basic goal is rich in content and integrates trade, marketing and technology.
Official Operating Guide of Wish:Road to Cross-border E-commerce (second edition)
Business & Management
Wish was given birth in a trend, where Cross-border e-commerce has been increasingly hot. The fast developing Wish has attracted influx of sellers, while rules and policies of Wish are being complete day by bay. To help sellers sale their good quality products to all around the world, Wish has publicized WE, FBW, ProductBoost and latest broche for registering the last year. The second edition updates registering process and policies of Wish, and adds introductions of FBW and ProductBoost, details methods of data analysis which can help audience in all dimensions of selecting and optimizing products. The book is for any seller ambitious in Wish. Shopping for fun!