Publishing House information
Youth & Children
Since the establishment in 1982, Publishing House of Electronics Industry (PHEI) has grown from a traditional publisher to a comprehensive content provider. We impart inspiring and informative content to our customers through books, magazines and online products. We focus on the areas of Science, Technology, Education, Humanity, Social Science, Children’s books, etc. Playing a leading role in the publishing industry in China, we publish first class authors and local scholars, and also partner with world leading book publishers. Internationalization has always been our strategy and mission from the very beginning of the foundation. The list of our partners is growing every year, with world famous publishers such as Pearson Education, John Wiley & Sons, McGraw-Hill Education, Elsevier, Cengage Learning, Springer Nature included. PHEI has presented to Chinese readers thousands of advanced titles from abroad covering Computer Science, Electronic Engineering, Communication Engineering, as well as Business and Management. Meanwhile, we have a passion in distributing our products to other countries and areas, enforcing cultural communication between China and the world. Integrating abundant resources of authors and readers, PHEI acted as a pioneer in becoming a modern publisher. To keep pace with technological development, PHEI started to cooperate with IT giants such as Alibaba, Tencent, IBM, Microsoft, etc. Learning from these companies has brought us a broader view on publishing, and has inspired us on our internal management. We take pride in our transition in building up digital platforms, in conducting training programs and developing software of our own. With our great authors and the strong brand effect, PHEI has been awarded many national awards such as “National Excellent Publisher”, “Excellent Copyright Trade Publisher”, and “Excellent Distribution Publisher”, etc. But our mission has never changed: to innovate, to make a change to our customers, to help Chinese authors heard, and to share ideas with the world.
Address : 丰台区万寿路南口金家村 288 号
Contact : 王东霞
Website : http://www.phei.com.cn
Email : Elva_wang@phei.com.cn
Business & Management
当产品经理遇上大数据时代，数据产品经理应运而生。新时代的新岗位自然也有新要求。数据思维、数据预处理、数据统计、数据挖掘、数据可视化等是产品经理的必备技能。懂产品、懂运营、懂市场、懂表达、懂管理则是数据分析师的技能外延。本书正是为有志于从事数据产品岗位的人士提供掌握上述技能的必修课。 让我们通过本书，在大数据的浪潮中乘科技与人文的扁舟，驶过数据产品经理的港湾，驶 向数据科学家的彼岸。
Official Operating Guide of Wish:Road to Cross-border E-commerce (second edition)
Business & Management
Wish was given birth in a trend, where Cross-border e-commerce has been increasingly hot. The fast developing Wish has attracted influx of sellers, while rules and policies of Wish are being complete day by bay. To help sellers sale their good quality products to all around the world, Wish has publicized WE, FBW, ProductBoost and latest broche for registering the last year. The second edition updates registering process and policies of Wish, and adds introductions of FBW and ProductBoost, details methods of data analysis which can help audience in all dimensions of selecting and optimizing products. The book is for any seller ambitious in Wish. Shopping for fun!
Taobao Operation Accelerated Guide: E-Commerce Military Regulations 81 Lecture
Business & Management
This book is about E-Commerce operation, which is written by Jia Zhen and Gui Jiaoqi together. Taking operation of Taobao for example, it explains the 81 suggestions and skill of E-Commerce operation. For instance, how to innovate, how to win, how to resolve the difficult position of talents, how to set up self-brand, etc. What’s more, this book combines the “strategic plan” and “operational technology” of e-commerce perfectly. It pays more attention to provoke readers’ thought and helps readers to establish an independent mode of thinking, rather than simply repeat.
The Tao of Rust
Even though I had to read this book through Google Translate, The Tao of Rust is an extremely interesting book. It starts off explaining exactly why it is different: it's a book that gets you to think about Rust, and its perspective on the world. I only wish I could read it in its native tongue, as I'm sure it's even better then! I have been working on Rust for six years now, and this book changed my perspective on some aspects of the language. That's very powerful!
Behavioral Finance - Quantitative Analysis of Investment Behavior
This book does not specifically describe the quantitative trading strategy, but based on the behavior of the public and the behavioral psychology generated, from a new perspective to guide the public to transform the tradition into innovation, and fundamentally understand the nature of investment. This book starts from the behavior of individual investors and groups, regards investment behavior as the cause of the market, regards the data results embodied in the market as the result of probability, guides everyone into the world of intelligent investment, finds the law of investment, and allows the public to Have their own programmatic investment model, and then open up innovative investment methods to create a better future.